But what if you could put a TV in the middle of the room and watch it from any angle?
Martin Keating's latest technological venture began all the way back at Guttenberg's press. Keating wrote a book several years ago and got to wondering how he could tell the story in a more modern way.
"I was thinking what if we could create these scenes in people's homes and they could actually live the book and of course there was no way to do that.," says Keating.
His idea was a full three dimensional image -- something a viewer could see from any angle.
"Full color, 3D, walk around, better than HDTV. It will change the way the world communicates. You could put a Super Bowl live on your tabletop.
"What we do is project invisible infrared laser beams up from the base through this image space material that we're perfecting," says researcher Dr. James Sluss.
Sluss and Refai and several other University of Oklahoma engineers and researchers put their heads together. The result was a company called 3DICON.
Thanks to new technology and good collaboration, the results came faster than anyone thought.
"You can connect our c-space display with any available 3D graphic engine in the market now," says researcher Hazem Refai.
"We felt like the concept, the research was at such a point that it could in fact become commercial," adds investor Lawrence Field.
A few spinoff products have already hit the marketplace. Their first full three dimensional product is mere months away.